Our Mission
Growing up in Fiji and fishing the numerous reefs and atolls has made us very aware at Valures of the sheer force and brutal power monster reef species like GT and mackerel can display. The devastation inflicted on fishing gear by epic sports fish has taught us many lessons. We use these past experiences to develop quality lures, for top water anglers, that can withstand the damage these apex predators can inflict. Our handcrafted wooden lures are chosen based on proven shapes, colours and patterns in mind. Check out our Instagram page to see these lures in action.
Choose your Weapon
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Sold outUhu (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Sold outKala (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Sold outA'ha (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Weke (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Uku (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Ono (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Hinalea (Floating)
Regular price $47.00 AUDRegular priceUnit price per -
Sold outLehi (Floating)
Regular price $47.00 AUDRegular priceUnit price per
Browse Lures
Stickbaits
Our handcrafted wooden lures are chosen based on proven shapes, colours and...
Yatu Lures
These lifelike wooden lures are inspired by the Tuna (Yatu) species and...
Other Stuff
This collection is for those days where you have cast your 500th...
Let customers speak for us
Tested the lures out yesterday swim action is good
Would be nice to have more floating sinking in 40 to 50gm range
Swimming action is perfect. Unfortunately, It has got snagged before I catch any fish but definitely I’ll buy another one.
Haven’t had the chance to throw it at anything yet but lure looks cracker can’t wait to get to the reef
Have been buying lures from the team at VAlures for some time now. Service is great, always great to deal with and the lures are amazing. Looking forward to taking some of the new designs out for a throw and see what eats them. If you haven’t tried these lures reach out to the team and place your order you won’t be disappointed.
Have not swam the lures as of yet,but the finish on these lures are amazing (Yatu series) and priced incredibly well for for a handcrafted wooden stickbait
Perfect size and weight
Will definitely be buying more
Even though it says it is a “seconds” there is almost no imperfections and the bottle opener is amazing.
Excellent with excellent craftsmanship. Top notch customer service. With fast shipping.
Some of the best lures hands down. Highly recommended with excellent shipping and customer service.
Top quality lures with very fast shipping. Will be buying many more.
Come across this company and reached out to Lee. He is great to deal with very responsive when emailed him. Shipment arrived in a good time. Looking forward to throwing this lure at some good fish in 22 days off the coast of FIJI. Great value as well. Hope to send some photos of it in action soon.
